Mezun Group is a new media and technology company with a virtual community of young populations. We empower educational institutions throughout the world with state of the art marketing and recruitment services by adding value to technology through continuous innovation. Mezun services consist of virtual/physical hybrid recruitment events, digital marketing initiatives, 360 virtual reality campus-tours and interactive augmented reality marketing solutions.
Mezun Group’s history starts in 1999 on the campus of the University of Baltimore when then international students pursuing an MBA degree, Ali C. Hantal and Dogan Dogan and two other friends realized that there was a major need to provide information to other young Turkish students back home about education opportunities in the USA. Within a few months the first version of the Mezun.com site was released.
Mezun is Turkey’s first vertical thematic portal providing information on studying abroad. The first version of the Mezun.com site was what we would call today a blog. However at that time the term blog or notion of it did not yet exist. This would be the first of many firsts that the company’s executives would achieve.Read More...
When first launched, the portal focused on undergraduate studies in the USA. However, over the course of its 18 year history Mezun has added hundreds of thousands of pages to the site, several additional platforms and now incorporates information on studying in 10+ countries at language institutes, community colleges, technical and agricultural colleges, universities, and advanced degrees. Mezun has expanded into the largest online platform dedicated to offering equal access to a quality international education to students in Turkey, the Middle East, Central Asia and North Africa.
In 2012, GoStudyinTurkey.com was launched, providing information in eight languages to international students interested in studying in Turkey. That same year, GoStudyinTurkey was selected as the strategic solutions partner of Higher Education Business Council, the official ’Study in Turkey’ organization which is a part of Foreign Economic Relations Board under the Turkish Ministry of Economy.
In early 2014 Mezun entered into the offline marketing and recruitment realm with its first On-The-Ground-Event for Community Colleges. Since then Mezun has converted their events into large Student Recruitment fairs, Agency Workshops, and Exclusive Receptions. In 2016 the Virtual/Physical Hybrid Recruitment Event concept was introduced by Mezun, with the very first virtual student recruitment fair of Turkey, organized in partnership with U.S. Commercial Service and Education USA. Since then all Mezun recruitment events are organized in this unique hybrid format.
Mezun.tv, was launched in 2015 as the world’s first vertical international education web TV with several web series of entire episodes and video clips. Mezun TV continues to publish informative content for Turkish students and international educators alike in an easily digestible format.
In 2016, MezunVR brand was launched, as the ‘education sector exclusive partner’ of Virtual Reality Master, the most recent venture of Ali C. Hantal. MezunVR offers Virtual Reality and Augmented Reality Tools for Recruitment of Students, and is the only brand in the world that specializes exclusively in educational institutions.
From our history:
Turkishsoccer.tv was launched in 2004 in partnership with Digiturk, Turkey’s largest cable company who has been broadcasting the Turkish soccer league for over 10 years. It became the first company to stream the Turkish soccer league games live on the Internet.
Launched in 2003, it was the first online florist site of Turkey for ethnic Turkish people living abroad.
Mezun GroupCurrent Services
*Mezun’s unique hybrid events, where the event takes place in the origination country just like a regular ‘physical’ event. Students come to the actual event venue. The institution representative may choose to be present at the venue physically or when travel is not possible for any reason, through 2 way video conference
a)Virtual/Physical Hybrid Recruitment Fairs
The only event that is organized in official partnership with the US Embassy in Turkey, Education USA and The Fulbright Commission. Please click below to learn more about Turkey’s first Virtual Fair that took place simultaneously in four cities.
b) Virtual/Physical Hybrid Exclusive Receptions
White glove, invitation only, one day long recruitment event that is designed for an individual partner institution. Direct access to carefully screened and pre- qualified Turkish students.
Please click to view the first hybrid exclusive reception that we organized for WKU in Istanbul on July 30, 2016.
c) High school Presentations, University Visits
An exclusive event custom designed for an institution at desired high schools and/or universities in Turkey.
It’s the world’s first international education web TV site. We produce exclusive interview videos for our partner institutions. Professional shooting and post production, measurable and guaranteed exposure.
Visit Mezun TV at: http://www.mezun.tv
For students looking to study in Turkey: http://www.studyinturkey.tv
b) Mezun.com Digital Marketing:
We create fully localized institution micro-sites in Turkish & drive traffic to the micro sites through exposure on Mezun online platforms & social media and generate qualified inquiries/leads.
c) Digital Ad Agency Services:
Through Mezun’s education related publisher network in Turkey and in the region, we offer CPM-CPC based advertising, Geo-Fencing, Retargeting, Social Media Marketing and Email Marketing.
360 VR Campus Tours & Interactive AR Marketing Solutions
Through Mezun’s sister company VR-Masters, we produce 360 virtual reality campus tours for institutions as well as interactive AR marketing tools, such as:
- AR Business Cards
- Interactive AR Brochures
- AR Exhibition Booths
- AR Campus Guides.
Mezun Reality is the only VR/AR solutions brand that is exclusively serving educational institutions.
Mezun Group Subsidiaries *
Mezun Callingcard is one of the first calling card brands in the world delivering PINs over the Internet. This meant taking the intermediary players such as gas stations or grocery stores out, and essentially cutting costs. Shifting the savings to its users made it the mostly used callingcard service among Turkish Americans.
Mezun Greencard is the first online platform in Turkey that offers assistance services for people interested in attending the Diversity Visa Lottery that is organized by the U.S.